Book review of The LEGO Story: How a Little Toy Sparked the World's Imagination

by Jens Andersen (Author)

Updated at: 10/01/2025

Discover the captivating story behind the world's most beloved toy in Jens Andersen's The LEGO Story. This definitive history, based on unprecedented access to LEGO archives and exclusive interviews with the founding family, reveals the journey from a small carpentry business to a global phenomenon. Learn how Ole Kirk Christiansen's vision, championed by his grandson Kjeld Kirk Kristiansen, transformed simple plastic bricks into a symbol of creativity and play. More than just a toy, LEGO represents a dedication to childhood and the power of imagination. Richly illustrated with rare photographs, this international bestseller is a must-read for LEGO enthusiasts and anyone fascinated by the intersection of business, innovation, and the enduring magic of play.

The LEGO Story: How a Little Toy Sparked the Worlds Imagination

4.6 / 303 ratings

Review The LEGO Story

"The LEGO Story" isn't just a book; it's a captivating journey through time, revealing the surprisingly complex and often dramatic history of a global phenomenon. It's a story that's both utterly predictable in its entrepreneurial triumphs and struggles, and yet wildly unpredictable in its twists and turns. You wouldn't believe the hurdles this family-run business overcame to become the titan we know today!

As someone who wasn't intimately familiar with the inner workings of the LEGO Group beyond the brightly colored boxes, I was completely enthralled. Jens Andersen expertly weaves together meticulous research, sourced from the company's archives and insightful interviews with the Kristiansen family, to paint a vivid picture of LEGO's evolution. It's not just about plastic bricks; it's a compelling narrative about the changing landscape of childhood, the importance of play, and the enduring power of family legacy.

The book masterfully balances the business aspects – the strategic decisions, the near-misses, the innovations – with the human element. We see the Kristiansen family not just as shrewd businesspeople, but as individuals grappling with the immense pressures of maintaining a family-run enterprise while navigating a constantly shifting global market. Kjeld Kirk Kristiansen's involvement, particularly, shines through, offering a personal perspective on the highs and lows of leading such an iconic brand. The inclusion of rare photographs from the family's private archive adds another layer of depth and authenticity, bringing the story to life in a remarkably tangible way.

While the book might not be geared towards dedicated LEGO builders seeking detailed instructions or technical specifications, it more than compensates with its rich historical context and insightful business analysis. It's a fascinating case study for anyone interested in entrepreneurship, family businesses, or the cultural impact of toys. The author’s critical eye isn't afraid to highlight the challenges and mistakes along the way, adding a level of honesty that enriches the narrative.

However, the book's focus on the broader narrative does mean some readers might crave more in-depth information on specific aspects, like the US market’s development, or perhaps more detailed explorations of individual product lines. This isn't a criticism, per se, but rather a reflection of the book's ambitious scope. It aims to tell the entire LEGO story, and in doing so, it naturally prioritizes the big picture.

Overall, "The LEGO Story" is a highly recommended read, particularly for those with a pre-existing affection for LEGO. Even without that fondness, though, the compelling narrative, the fascinating business insights, and the intriguing family drama make it a truly captivating read. It's a story of perseverance, ingenuity, and the power of a simple toy to spark imaginations across generations. It's a testament to a company that has not only survived but thrived, demonstrating remarkable resilience in a constantly evolving world. For me, it provided a newfound appreciation for the depth and complexity behind those seemingly simple plastic bricks and the visionary family who brought them to life.